Innovating for the New Indian Consumer: How to Succeed in Low Income Markets.
India today is the leading country in the world innovating for and marketing to low and middle income consumers. Indian business leaders fromsome of the country’s largest companies shared their business strategies for success at the base of the pyramid in a dynamic panel. In the second part of the event, Israeli companies Snapp, Mobile ODT, Aquanos and CatalystAgTech pitched their innovative solutions for these markets and received feedback and advice from Indian CEOs. Check out some photos from the event.