Reaching Tomorrow’s Markets - Business Strategies for the Base of the Pyramid

Pears Innovation for International Development Program in cooperation with the Sofaer International MBA Program and the Israeli Export Institute hosted Base of the Pyramid (BoP) Expert, Prof. Ted. London, Senior Research Fellow at the William Davidson Institute and on the faculty at the University of Michigan’s Ross School of Business. During his visit, Professor London led this open lecture on the topic of how to reach tomorrow's markets through unique business strategies for the BoP.